Amazon and Salesforce cut 26,000 jobs in a day, and the year's story is set
The layoffs that began at the startups in the summer reached the largest employers in software in the first week of January.
On the morning of January 4, Marc Benioff told Salesforce's roughly 80,000 employees that the company would cut about 10 percent of them and close some offices. "As our revenue accelerated through the pandemic, we hired too many people leading into this economic downturn we're now facing," he wrote, "and I take responsibility for that." The company said the plan would cost between $1.4 billion and $2.1 billion in charges. It was the largest cut in Salesforce's history and the first since 2020.
That evening Amazon confirmed it would eliminate more than 18,000 roles, up from the 10,000 it had signalled in November, most of them in its stores and human resources groups. Andy Jassy, the chief executive, used almost the same words as Benioff: the company had hired rapidly for several years and the economy had turned. Together the two announcements made it the largest single day of technology job cuts anyone in the industry could remember.
They followed Meta's 11,000 in November and Twitter's dismissal of roughly half its staff after Elon Musk's takeover. Coinbase, the cryptocurrency exchange, said on January 10 it would cut a further 950 people, about a fifth of its staff. Goldman Sachs began removing about 3,200 employees on January 11, its deepest cut since the financial crisis. Layoffs.fyi, a site that tracks the sector, counted more than 25,000 technology workers let go in the first two weeks of the year, against roughly 160,000 in all of 2022.
The framing from every chief executive was the same: this is a correction of pandemic-era over-hiring, not a collapse. Salesforce's revenue is still growing. Amazon's total headcount, at about 1.5 million, is roughly what it was a year ago. What has changed is the cost of money. With interest rates at their highest in fifteen years, investors have stopped paying for growth and started asking for margin, and the fastest lever on margin is people.
For Salesforce the cuts arrived alongside pressure from an activist investor, Starboard Value, which disclosed a stake in October, and the departure of co-chief executive Bret Taylor, announced at the end of November. Benioff said the company would keep investing in its core products. Partners and consultancies that live in the company's ecosystem, a large share of them in India, spent the week reading the memo for what it meant for them.